The Ultimate Rolex Guide: Top Models, Prices, and How They Hold Value

Thinking about buying your first Rolex? This complete guide breaks down the most popular models, current 2025 price ranges, and what truly drives their value. Discover which Rolex best fits your budget and lifestyle — from affordable classics like the Explorer and Air-King to icons like the Submariner and Daytona — and learn how to protect your watch’s long-term worth.