Choosing the best Rolex to buy in 2026 depends on your budget, collectability preferences, long-term value expectations and personal style. The luxury watch market has shifted in the past two years, and many highly desirable Rolex models have returned to more realistic prices on the pre-owned market. This creates a rare opportunity for buyers who want a Rolex that can hold value or potentially appreciate over time.

Patek Philippe is one of the most admired names in Swiss watchmaking, celebrated for its long history, refined craftsmanship, and iconic models such as the Nautilus, Aquanaut, and Calatrava. This guide explores the heritage that shaped the brand, the classic designs that defined its reputation, and the reasons collectors value Patek Philippe across generations. Readers will also find an overview of the United Kingdom retail price landscape for some of the brand’s most recognisable timepieces.

Thinking about buying your first Rolex? This complete guide breaks down the most popular models, current 2025 price ranges, and what truly drives their value. Discover which Rolex best fits your budget and lifestyle — from affordable classics like the Explorer and Air-King to icons like the Submariner and Daytona — and learn how to protect your watch’s long-term worth.

With the growing popularity of luxury watches, maintaining case and bracelet condition has become essential for owners of brands like Rolex, Patek Philippe, Audemars Piguet and Richard Mille. Watch protection film offers an effective way to protect a timepiece without changing its appearance. This guide covers how it works, its benefits and the differences between DIY and professional installation.